OUR STORY

INKD GENERATION® IS A CONTEMPORARY STREETWEAR BRAND FOUNDED IN 2014, BY DESIGNER AND FOUNDER GINNETTE SALAS, WITH THE INTENT OF CELEBRATING THE DIVERSITY BEHIND THE INKED GENERATION AND THEIR TATTOOS THROUGH A MORE MODERN AND EFFORTLESS COMBINATION OF QUALITY PRODUCTS THAT WOULD EASILY MATCH THEIR INDIVIDUALITY AND LIFESTYLE. OUR PRODUCTS ARE INSPIRED BY CONTEMPORARY STREETWEAR SILHOUETTES FUSED WITH THE UNIQUE NONCHALANT SPIRIT OF CALIFORNIA, AS WELL AS BY PLACES WE GLOBALLY FREQUENTS TO DELIVER A RANGE OF EASY-TO-WEAR STAPLES. PRESENTED IN DURABLE PREMIUM MATERIALS, WE ARE REIMAGINING TATTOOWEAR IN A MORE MODERN AND MINIMALIST STYLE. THE LINE’S VERSATILE FIT AND COLOR-WAYS HANDCRAFTED BY GINNETTE HERSELF ARE DESIGNED TO COMPLEMENT ONE ANOTHER SEASON AFTER SEASON, AND TO BE DRESSED UP OR DOWN EFFORTLESSLY.

 

AS A BRAND, WE ARE COMMITTED TO DOING BUSINESS THE RIGHT WAY FOR THE PEOPLE AND THE PLANET. WITH THAT IN MIND, EVERY ITEM WE PRODUCE IS DYED AND DECORATED IN CALIFORNIA, AND ETHICALLY MADE BY FACTORIES IN LEGENDARY LOS ANGELES AND AROUND THE WORLD THAT PAY LEGAL WAGES, ENSURE WORKPLACE SAFETY, AND PROHIBIT UNLAWFUL LABOR AND DISCRIMINATION. WE MINIMIZE OUR WASTE BY REWORKING GARMENTS FROM PAST COLLECTIONS CREATING ONE OF A KIND PIECES AND LIMITED-EDITION COLLECTIONS. WE ARE ALSO PROUD MEMBERS OF THE NOISSUE ECO-PACKAGING ALLIANCE, SO WHEN YOU SHOP WITH US, YOU ARE HELPING US CONTRIBUTE TO GLOBAL REFORESTATION ONE TREE AT A TIME.

 

TODAY WHAT STARTED IN OUR SMALL STUDIO IN NEW JERSEY, AND NOW RESIDING IN CALIFORNIA, HAS MORPHED INTO THE PREMIERE ONLINE DESTINATION FOR EFFORTLESS TATTOO INSPIRED GARMENTS AND ACCESSORIES FOR THE INKED GENERATION, + ANYBODY WHO APPRECIATES THE ART. MERCHANDISE IS AVAILABLE ONLINE TO A GLOBAL MARKET AND AT TATTOO SHOPS AND POP-UP STORES THROUGHOUT THE NATION.

OUR FOUNDER

“AS I GOT MORE AND MORE TATTOOS, I REALIZED there WERE NOT MANY TATTOO INSPIRED BRANDS THE MATCHED MY PERSONAL STYLE AND LIFESTYLE. I WAS ALSO INCREASINGLY FRUSTRATED WITH THE LACK OF DIVERSITY AND INCLUSIVITY IN THE TATTOO INDUSTRY. I KNEW THINGS COULD BE DONE DIFFERENTLY. WHICH INSPIRED ME TO START INKD GENERATION, WITH THE INTENT OF REFORMING THE TATTOO CLOTHING MARKET BY SHOWCASING THE DIVERSITY BEHIND THE INKED COMMUNITY AND THEIR TATTOOS THROUGH A MORE MODERN AND FUN COMBINATION OF COMFORTABLE YET EFFORTLESS, QUALITY PRODUCTS THAT WOULD EASILY MATCH THEIR INDIVIDUALITY AND LIFESTYLE. MY GOAL IS TO MODERNIZE, + ELEVATE THE TATTOO CLOTHING LANDSCAPE INCLUDING EVERY ASPECT OF THE CUSTOMER EXPERIENCE, FROM PRODUCT TO DELIVERY. I CAN HONESTLY SAY REFLECTING BACK TO WHERE WE STARED, AND WHERE WE ARE NOW, I AM SO PROUD OF THE PRODUCTS WE HAVE CREATED, THE COMMUNITY WE HAVE GROWN AND OUR MISSION. I AM SO EXCITED FOR WHAT ELSE IS TO COME; AND TO CONTINUE TO TAKE YOU ALL ON THIS JOURNEY WITH ME.”

– GINNETTE

FOUNDER & DESIGNER
 

 

 

 

INSTAGRAM

BRAND: @INKDGENERATION

FOUNDER: @INKDG